Neterotopia is an event taking place from March 16 to 31, 2006, in various locations across the web. Eleven artists from different countries were invited to choose a website and use its spaces usually reserved for advertising communication:

Christophe Bruno on www.liberation.fr
Ghazel on www.sortiraparis.com
Susan Hefuna
Nathalie Hunter on www.google.com
Yuji Oshima on www.arman.fm
Peter Lemmens and Eva Cardon on www.wunderground.com
Adam Vackar
Stephen Vitiello on www.villagevoice.com,
Luca Vitone on www.viamichelin.it
Version (Gabriela Vanga, Ciprian Muresan and Mircea Cantor) on www.corriere.it,
0100101110101101.ORG on www.film.it.

These spaces are thus converted into exhibition surfaces and access points for a path that branches through the public space and the virtual space of the Internet; the main hub is the website www.neterotopia.net

The project, conceived and realized by curator Daniele Balit, originates from a collaboration between NICC and Love Difference, and is simultaneously hosted and connected via the Web by three European exhibition venues: the Palais de Tokyo in Paris, the NICC - New International Cultural Center in Brussels, and Careof in Milan. Through the stations installed in the physical space, the public can access the online artistic contributions and also experience digit@al, the special device by artist Pierre Mertens that redefines the rules of chatting. Neterotopia thus outlines the boundaries of a hybrid space, with a mutable and heterogeneous geography, drawing on Michel Foucault's concept of heterotopia. In contrast to the non-places of utopia, heterotopias (literally: places of diversity) are defined by Foucault as “other spaces” capable of accommodating diversity and possibilities, while remaining connected to the real world. Neterotopias are therefore embedded within the system of media communication, adhering to its rules and limitations, yet at the same time assigning new meaning to these advertising surfaces.