Campeggi for careof. Please, enjoy our video archive, cantieroteca and designers' inquiry
From 9.04 to 14.04.2013 | 10:00 - 21:00 and from 16.04 to 19.04 | 15:00 - 19:00
Careof – on the occasion of the 52nd Salone Internazionale del Mobile, as part of Posti di Vista 10° – invites the Italian company Campeggi, leader in upholstered seating, to transform its exhibition space at Fabbrica del Vapore into a cozy lounge where the public can view video documentation of conferences and meetings on the theme of design and architecture. The modifiable objects – designed by Vico Magistretti, Giovanni Levanti, Denis Santachiara, Giulio Manzoni, and Emanuele Magini – will thus engage in dialogue with in-depth materials from the Archivio Video Careof on Achille Castiglioni, Antonio Citterio, Vico Magistretti, Denis Santachiara, Philippe Starck, … and many others.
In the same context, Cantiere per pratiche non-affermative will also operate, a group of young Italian designers founded in 2011 in Milan during an artist residency at Careof and since then hosted and supported by the association. The latest publication by Cantiere, which draws conclusions from the Designers’ Inquiry social profile investigation-project launched during the last edition of the Salone del Mobile, will be presented. It will also be possible to consult materials preserved in the Cantieroteca, the archive conceived by the group as a reference and collection point for research on alternative production criteria in design.
Thanks for the loan of video materials go to 3D Produzioni, Show Biz, Studio Santachiara.
With the contribution of Comune di Milano and Fondazione Cariplo.
Bio
Campeggi is among the first in the world to produce transformable furniture. Sofas that become beds since 1959; since 1968 not only that: different objects with a performance based on function. Clearly reflected in its own communication, Campeggi tells its story through its brand (Unimark), catalogs (Italo Lupi with Steven Guarnaccia), exhibitions (Denis Santachiara), the factory (Guido Canali), and above all through its products (Denis Santachiara, Vico Magistretti, Giulio Manzoni, Lorenzo Damiani, Giovanni Levanti, up to the younger Sakura Adachi, Adrien Rovero, Philippe Malouin, Matali Crasset, Tobias Fraenzel, Paolo Imperatori). Many forms connected by a fil rouge that outlines the company’s image and marks precise boundaries to its identity. A design thanks to which movement, besides being the hallmark of the collection, also becomes the mission of a brand that can experiment, change, and transform without ever becoming something other than itself. This is the path through which the performance of transformability applies to new types of objects, opens up to functional contaminations and hybridizations, structures itself with new technologies and sophisticated mechanisms so that it can be carried out with simple gestures, even redeeming the humblest objects from the storage closet.
Cantiere per pratiche non-affermative is a research group made up of young designers, born in 2011 during a residency at Careof, with the intent to redefine new design models from a critical approach. Interested not so much in the production of objects but rather in processes, languages, and collective imaginaries, they develop a working method that from their first Milanese base (where they continue to operate) opens up to university classrooms, publishing, and festivals. The formats are always different: from meetings around a dining table – A tavola con… – with representatives from the design world, to seminars on social imaginaries, on freelance labor regulations, passing through dialogues on new forms of resistance with Wu-Ming and Serpica Naro, up to the creation of the Cantieroteca, an expanding archive of publications and a reference point for this type of research.
Cantiere per pratiche non-affermative is composed of AUT, Brave New Alps, Stefano Capodieci, Isacco Chiaf, Francesca Coluzzi, Caterina Giuliani, Manuel Guadagnini, and Giovanna Zanghellini.

Emanuele Magini, ipouf, ph Ezio Prandini, courtesy Campeggi srl

Vico Magistretti, moma, ph Ezio Prandini, courtesy Campeggi srl

Giulio Manzoni, Ori_tami, ph Ezio Frandini, courtesy Campeggi srl

Vico Magistretti, piccy, ph Ezio Frandini, courtesy Campeggi srl

Denis Santachiara, santapouf, ph Ezio Prandini, courtesy Campeggi Srl

Emanuele Magini, siesta, ph Ezio Frandini, courtesy Campeggi srl

Giovanni Levanti, XITO, ph Ezio Frandini, courtesy Campeggi srl