Workshop with MADA

CURATED BY
Careof & AUT

IN COLLABORATION WITH
MADA - Monash University Art Design and Architecture

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1.07.2015 — 4.07.2015

Careof supports young artists and designers in their creative and professional development, organizing and producing events and activities related to the artistic scene and to the international and national design.
This year Careof decided to renew his invite to MADA, Monash University of Art and Design in Melbourne, with which it collaborates since October 2013, inviting students to rethink and produce a series of printed materials with the aim of promoting Careof activities.

Today the communication of a single event is happening mostly just on the web, through social media (facebook), official website (careof.org) and newsletter. Due to the increasing production costs and the ease of use of social media, traditional media of advertising, like posters and leaflets, have been progressively put aside. Nevertheless, Careof believes in the power of re-activate artisanal knowledge and processes, using them for its own communication and adversiting strategies for the general public.

So, during three days coordinated by the design collective AUT and collaborating with the milanese silkscreen studio Perpetua, MADA students have been invited to design a poster for the solo exhibition of Diego Marcon, which was held on september 2015. Diego has shared with students his own reflections born during a period of residency at Careof in February 2015, helping the students to develop their communication project.