Careof supports young artists and designers in their creative and professional development by organizing and producing events and activities related to the national and international art and design scene.

This year, it decided to renew the invitation to MADA, Monash University of Art and Design in Melbourne, with which it has collaborated since October 2013, inviting students to rethink and produce a series of printed materials aimed at promoting Careof’s activities.

Nowadays, communication for a single event mainly takes place on the web, through social media (Facebook), the official website (careof.org), and newsletters. Due to rising production costs combined with the ease of use and features of new social media channels, “traditional” advertising media such as posters and flyers have been progressively set aside. However, Careof believes in the importance of activating artisanal knowledge and processes, using them for its communication with the public.

Thus, over the course of three days, coordinated by the design collective AUT and collaborating with the Milanese screen printing studio Perpetua, the students of MADA were invited to design a poster for the solo exhibition of Diego Marcon held in September 2015. Diego shared with the students his reflections developed during his residency period at Careof starting February 2015, helping the students to develop the communication project.